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From smoothies to drinkable oatmeal, food makers bet busy Americans want liquid meals | Canadian Business

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
The Associated Press

Muscle Milk apparently isn’t just for athletes. It’s also for busy people who want to drink their meals.

Hormel, which is best known for its canned meats like Spam, said late Monday that it will buy the maker of Muscle Milk for $450 million. CEO Jeff Ettinger said Muscle Milk’s fans have expanded beyond serious athletes, with many customers now drinking it for breakfast or a mid-afternoon snack.

http://www.canadianbusiness.com/business-news/from-smoothies-to-drinkable-oatmeal-food-makers-bet-busy-americans-want-liquid-meals/
 

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